The story behind IB Jewellery
A passion for design, and a belief that jewellery should be worn every day — regardless of the occasion — lie at the heart of IB Jewellery.
Founded in Zagreb in 2000 by designer and master goldsmith Ivana Bačura, IB Jewellery was born from a love of clean lines, geometric forms and timeless design.
After graduating from the School of Applied Arts and Design in Zagreb, specialising in metal and jewellery design, Ivana continued her education and explored the world, gathering inspiration from different cultures, places and perspectives. Along the way, she began creating her first distinctive pieces of jewellery — designs that would establish the unmistakable character of IB Jewellery.
From the very beginning, IB Jewellery has stood for a different approach to jewellery design: progressive yet timeless, distinctive yet effortlessly wearable. Each piece is created from noble metals and shaped with a focus on clean, geometric forms, rich colour and meticulous craftsmanship.
IB Jewellery is made for individual personalities and personal style. We don't follow trends — we create pieces with a character of their own, designed to transcend seasons and remain meaningful for years to come.
Every piece is thoughtfully designed and handcrafted in our Zagreb studio. From the first sketch to the final finish, each detail is treated with care and precision. Because jewellery is personal — and the people who wear it deserve something extraordinary.
Zagreb has always been the home and heart of IB Jewellery. It is where our story began, and where our jewellery continues to be made today.
If life brings you to Zagreb, we invite you to visit us at Radićeva ulica 20. Whether you are looking for one of our ready-to-wear designs or creating a custom piece of your own, our store is a place to discover the jewellery in person, share ideas and find something that feels uniquely yours.
Designed in Zagreb. Handcrafted with purpose. Made to be worn every day.
Enjoy wearing it.